BUILT TO MOVE
MARKETS
Meet the Author
Charlie Latch is a GTM strategist, performance coach, and hands-on revenue operator. He’s spent decades helping leadership teams unlock speed, alignment, and sustainable growth.
When he’s not designing go-to-market systems, you’ll find him in the gym training hard, thinking harder, and probably explaining why RevOps is more like a good deadlift than a dashboard.
Built to Move Markets is his first book. It’s not theory. It’s a training plan.
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Built to Move Markets: A Fitness-Forward Blueprint for Smarter, Faster GTM
No one builds a high-output GTM engine by accident.
CEOs juggle misaligned teams, siloed systems and bloated tech stacks that look powerful but can’t move.
Inside, you’ll learn how to:
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Diagnose revenue leaks in 10 minutes
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Prioritize your biggest growth blockers first
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Build an alignment culture with performance principles
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Turn silos into a purpose-driven crew via tactical alignment resets
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Sync data, tech, and talent into one orchestrated revenue flywheel
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Scale smart, not sloppy
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Fuel your GTM like a high-performance sport
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Master your 100-day GTM reset
Whether you're a CEO, PE-backed operator, or fractional leader, this is your training plan for smarter growth.